BrandPilot AI Enters $500+ Bn Programmatic Advertising Market Through Partnership with Revvim
2024-10-09 08:01 ET - News Release
First Solution to be Launched that Tackles Branded Keyword Search Cannibalization
Targeting large but underserved market with risk-free, high ROI value proposition positions BPAI for accelerated growth
Toronto, Ontario--(Newsfile Corp. - October 9, 2024) - BrandPilot AI Inc. (CSE: BPAI) (OTCQB: BPAIF) ("BPAI" or the "Company"), a leading provider of AI-powered marketing solutions, is pleased to announce its strategic partnership with Revvim, a cutting-edge ad-spend optimization platform. The objective is to tackle the fraud, waste and abuse (FW&A) problem within the programmatic advertising industry, which is estimated to cost the industry over $120 billion dollars yearly[1]. The Agreement allows BrandPilot to promote, sell, deploy and support ASdAi, ReACT and FraudAI globally, effective October 7, 2024, the Company has begun sales to it's existing client base and the Agreement has a duration of 12 months and renews automatically.
"This partnership marks an important first step forward in our mission to provide comprehensive, powerful, and cost-efficient AI solutions for the programmatic advertising industry," said Brandon Mina, CEO of BrandPilot AI. "By combining our expertise in developing AI-driven marketing campaigns with Revvim's advanced ad spend optimization capabilities, we aim to enable marketers the world over to recover wasted ad spend and realize dramatic improvements in ROI."
Search engine marketing ("SEM") has experienced robust growth in recent years. The SEM market was valued at $185.39 billion in 2022, and is expected to grow to USD 368.93 billion by 2031[2]. Marketers, on average, see a return of 68% for non-branded ad-spend and 1,299% for branded ad-spend.[3] Of this spend, the typical average ad budget for search engines is split 18% for branded keywords and 82% for non-branded3.
The first Revvim product to be launched by BPAI is AdAi, which is designed to help clients optimize their ad-spend by tackling branded and non-branded search word cannibalization. In the case of branded keywords, this type of waste occurs when a sponsored ad pushes down a company's organic #1 ranked search results, and by proxy their impressions and click throughs, without a competing ad being present. AdAi is designed to help clients identify these cannibalistic ads and prevent them from appearing, allowing the #1 organic listings to take the click without needlessly consuming ad budget.
In the case of non-branded keywords, similar waste occurs when brands pay a higher price for sponsored search engine ads in the absence of competitive bids. In this case, AdAi can help clients recover wasted ad-spend by identifying competitor bids and leveraging lower cost ads when search competition is absent.
Branded Keyword Search Ad
Figure 1: An example of a branded keyword ad on Google
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"The beauty of AdAi is that the cost is entirely performance based, as we only charge a percentage of what budget was recovered," said John Beresford, CRO of BrandPilot.AI. "This positions BrandPilot AI's other solutions for even more growth as recovered funds from optimized spend can range from 10%-25% on budgets that can run in the tens of millions of dollars per month. This is the type of win-win value proposition that we believe will see us accelerate growth significantly, while providing clients with greatly enhanced returns on their marketing budget."
"We are equally excited to partner with BrandPilot AI," stated Matthew LeBaron, CEO of Revvim. "Their platform is a game-changer for businesses seeking to automate and optimize their influencer marketing campaigns. By integrating our solutions and leveraging BrandPilot AI's unparallelled market reach, we can help businesses unlock the full potential of their ad budgets."
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About Revvim
Revvim is a leader in AI ad spend optimization, with their revolutionary products AdAi + FraudAi + reACT. The company's platform helps businesses optimize their ad spend by identifying and targeting the most relevant audiences. Revvim's customers include some of the world's largest brands.
About BrandPilot AI
BrandPilot AI (CSE: BPAI) (OTCQB: BPAIF) is a leading provider of AI-powered influencer marketing solutions. The company's flagship product, Spectrum IQ, is a powerful influencer search and campaign management tool that helps brands find the right influencers for their campaigns and track their results. BrandPilot AI is headquartered in Toronto, Ontario.
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