LIL YACHTY AND TERRELL OWENS INVEST IN BREAKTHROUGH PREMIUM PLANT-BASED NUTRITIONAL SUPPLEMENT BRAND PLANTFUEL(R)
Lil Yachty and Terrell Owens have made a strategic investment in Plantfuel Life Inc.'s emerging sports nutrition brand coming to market in early September. The commitment of Lil Yachty and Terrell Owens to the company and its innovative, premium plant-based brand further strengthens Plantfuel's breakthrough into the nutritional retail sector.
"I'm super excited about my new venture with Plantfuel," said rapper and entrepreneur Mr. Yachty. "It's brands like Plantfuel that inspire and allow me to stay actively involved creatively beyond just investing."
Plantfuel marks Mr. Yachty's second deal with Scoop Investments, the rapper's newly launched venture capital (VC) fund with his music manager and advertising exec, Adam Kluger. Scoop's recent $1-million investment in the member-only Jewish dating app Lox Club back in June, 2021, was Mr. Yachty's first step into venture capital which he did alongside Mr. Kluger and rapper Bhad Bhabie. In addition to Plantfuel and Lox Club, Mr. Yachty hopes to close on several more investments by the end of 2021. Legendary NFL hall of famer Terrell Owens also joins the ranks of Mr. Yachty and Scoop Investments as he explores new revenue generating avenues outside of professional football.
"As everyone knows, throughout my professional career, I've been in phenomenal shape and extremely conscious about what I put in my body," said former NFL star Mr. Owens. "From day 1, I was thoroughly impressed by my exploration of Plantfuel and its products. I am excited about my partnership with Plantfuel and delighted to join their team."
Plantfuel is an all-new, premium Plant Fueled nutritional supplement brand that aims to deliver the absolute best-possible products available, successfully bridging the gap between healthy, plant-based nutrition and peak performance -- and that does so with eco-conscious and responsibly sourced packaging. The brand's category-leading Performance Protein supports strength and recovery through its Performance Protein, a tri-blend of 20 grams of vegan and plant-based proteins that contains all nine essential amino acids and is fortified with performance mushrooms, algae, BCAAs (branched-chain amino acids) and caffeine from known suppliers.
"At Plantfuel, we understand that simplicity of ingredients is a top priority for consumers looking to reach peak performance without compromising their health," said Brad Pyatt, founder and chief executive officer of Plantfuel. "Unlike other protein supplements on the market, we pride ourselves on providing clinically proven plant-based nutrition that doesn't compromise on performance and taste. Backed 100 per cent by science, Plantfuel's benefits range from better workout success and faster recovery to immune defence and maximum hydration, giving everyone the opportunity to use Plantfuel products in their daily life."
Plantfuel will launch five new products, including All-in-One Pre-Workout, All-in-One Nutrition, All-in-One Recovery, Performance Protein, and Daily Immunity and Hydration, which will be available on-line on Aug. 31, 2021, and official store launch on Sept. 8, 2021.
About Plantfuel Life Inc.
Plantfuel Life is a scientifically focused plant-based wellness company managed by a group of leading entrepreneurs that have extensive experience in the areas of consumer packaged goods, manufacturing, logistics and distribution. The company's founder, Mr. Pyatt, is a former National Football League (NFL) athlete and nutrition industry veteran. Based in Canada, Plantfuel Life is a consumer packaged good life science company focused on the plant-based foods and supplements industry.