The long-rumored Apple car might finally become a reality.
After sputtering in development several years ago and then being shut down before it saw the light of day, the tech giant’s car project is apparently back on track.
Several outlets, including CNBC and the Wall Street Journal, have reported that Apple is discussing a deal to manufacture a vehicle in the U.S.
Apple did not immediately respond to a request seeking comment but the company rarely discusses future products.
Given Apple’s status as the world’s most valuable company – it’s worth about $2.3 trillion on the stock market – any new product it's pursuing should be taken seriously.
“We continue to believe it’s a matter of when, not if, Apple enters the EV race,” Wedbush Securities analyst Dan Ives wrote in a research note, referring to electric vehicles.
Why now?
Battery technology has improved, and advancements in autonomous vehicle systems have reached a point where it might finally be feasible to do an unconventional vehicle.
But there’s another factor that can’t be ignored: the political environment.
“Taking a step back, we believe this speaks to what we believe is a golden age of EVs on the horizon with a green tidal wave expected in the US under a Biden Administration and China seeing skyrocketing consumer demand across the board!
Feeling a little Deja Vu here 21 Years later.
Back in 1999 I owned a small start up tech company called "Battery Tech" BTI. Which also got scooped up by Apple back then for their technology!
Being the best is all about hiring or aquiring the best in the industry. Ego will have nothing to do with winning this race. Strategic aquistians can and likely will make the difference in this Revolutionary Green Tech Race to gaining market share.
Follow the money and never fear momentum. We are witnessing History in the making!
Enjoy the ride!
Cheers,
JC