Sire Bioscience Inc. Announces the Relaunch of FusionMuscle.com; Accelerates Its Direct to Consumer (DTC) Strategy for the Onset of Cannabis Health Products (CHPs) Regulatory Playbook
(via TheNewswire)
MISSISSAUGA, Ontario - TheNewswire - November 10, 2020 - Sire Bioscience Inc. (CSE:SIRE) (CNSX:SIRE.CN) (OTC:BLLXF) (FSE:BR1B) ("Sire" or the "Company") announced the launch of the new FusionMuscle.com website to offer its customers a fully optimized and seamless e-commerce experience. Easy to navigate, the user-friendly website also provides easy access to information along with a frictionless checkout.
"As a young weight training enthusiast, I grew up taking Fusion products; and this brand has staying power! Now as President, I am still part of the demographic we are focused on and the insights we have are our strength. Understanding the consumer sensibility first-hand, we are now able to overlay current consumer expectations with highly-convertible e-commerce functionality," said Blake Course, President of Fusion Nutrition Inc.
Sports nutrition company, Fusion Nutrition Inc. ("FUSION") has established itself as a leading brand because of its ability to understand the current state of consumer behavior to stay relevant. The relaunch of the website is part of SIRE's DTC strategy to support the market opportunity when Cannabis Health Products ("CHPs") become legal in Canada. By scaling the distribution of its current brands, the Company will be able to add CHP offerings with already proven sales channels.
"With the relaunch of FusionMuscle.com, we are moving forward quickly to a super-responsive platform with a pipeline of feature innovation. It is part of our overarching strategy of positioning our brand distribution to leverage for the onset of Cannabis Health Products regulations by Health Canada. This is not just the beginning of our new DTC strategy but also an amazing step leap forward," said Course.
About Fusion Nutrition Inc.
Website: fusionmuscle.comSocials: @fusionmuscle
Founded in 1998, FUSION is a Canadian-based, leading supplement company with national distribution. It currently hosts multiple brands, including some of the fastest-growing supplements in Canada and numerous category leaders sold in Canada's top five retailers. FUSION products are developed using the latest research available to provide maximum efficacy by supporting the human body in its own natural processes.
About Sire Bioscience Inc.
Website: sirebioscience.comSocials: @sirebioscience
SIRE's principal business activity is to engage in the investment, production of, development of hemp, CBD, and non-CBD products. SIRE has its wholly-owned facility in Leamington, Ontario. The land parcel includes 50 acres of prime horticultural land, with a 160,000 sq. ft. facility of combined greenhouse and indoor space. SIRE's goal is to become a vertically integrated CPG life science company with its "House of Brands" offering. SIRE is headquartered in Mississauga, Ontario, and is managed by a group of successful entrepreneurs who have extensive experience in the areas of consumer packaged goods, manufacturing, logistics, and distribution.
FOR INFORMATION, CONTACT:
Sire Bioscience Inc.
E: ir@sirebioscience.com
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