Last week, Coke announced the intro to the US alcoholic beverage sector with a Topo Chico hard seltzer. Fad or not Seltzer’s are selling in Canada and the US and helping with the sliding alcohol numbers. Fading are the animal house beer drinkers and Scotch consurs.
Coke is moving toward a proven product of what sells right now, because they can $$. Coke is considered conservative to the image and brand. Perhaps Buffet has reconsidered, money talks.
Coke launched Chu-Hi alcoholic beverages in Japan back in 2018. They could not keep up with demend, it was so successful. They are planning to hit the Japanese market at full force after a short break from the pilot to scale up and meet demand. They are looking for the same results with Topo Chico!
Today the cross into alcohol tomorrow cannabis. Maybe not with Aurora but who knows. My point is, the beverage giants are looking to move into new beverage territory, from energy, alcohol, functional, wellness or what ever else that maybe. It only makes sense to me that Cannabis would be next on the list of forays.
Which again, leads me to Pepsi. I am scouring to make the connection I strongly believe has been made with IB. “Do first talk later.” Says Sen. I hope this also encompasses the motto “Do now rather than later.”.
I enjoy seeing Pepsi committing to the wellness beverages which correlates with Sen’s approach to cannabis beverages. I can see a shared interest and common ground for these two companies forging ahead into the new cannabis sector with aim at removing stigmas and promoting a healthy choice. I know I may be well ahead of myself, but I have dreamt of it and hold a continued sense of a partnership between Pepsi and Sen. Hopefully this includes $PR. Happy Sunday!
https://www.drinks-insight-network.com/digital-disruption/coca-cola-japan-alcohol/ https://www.google.ca/amp/s/finance.yahoo.com/amphtml/news/pepsi-versus-coke-cola-wars-152409092.html https://www.google.ca/amp/s/www.fool.com/amp/investing/2020/10/04/could-a-cannabis-investment-be-on-cokes-radar/ https://www.thedrinksbusiness.com/2020/09/coca-cola-unites-with-molson-coors-to-launch-hard-seltzer/