I still think we'll see a snus/pouch in Feb. Beyond Alternatives will focus on growing categories and snus is one such category. Snus is seen as an ”alternative” to smoking, vaping and many other tobacco/nicotine product.
It would be TAATs first smoke free non-combustible product that would fit perfectly within the strategy. Many smokers use snus when trying to quit cigarettes. One study showed that over 80% found snus of great importance to succeed with smoking cessation and half of them continued to use snus on a long term.
Nicotine pouches are a new and fast-growing form of tobacco-free oral nicotine. The classic tobacco snus and the newer tobacco-free white snus (with nicotine) is also a very profitable segment. This is why Philip Morris recently bought the Swedish snus company for something like 17 Billion USD. The snus category is still small in the US, just around 2% but growing rapidly. Look at the ZYN brand (tobacco-free nicotine pouches) which has been a great success and now dominates this category in the US.
The global snus market size was valued at USD 2.8 billion in 2021 and is expected to expand at a CAGR of 4.3% from 2022 to 2030. The US market represents 1 billion of that. The rising popularity of snus as a result of the ease of the application it provides to its users is a major factor driving the market. The ease with which the product can be used anywhere, as compared to cigarettes, which cannot be smoked in public or no-smoking zones due to the negative impacts of combustion, has played an important role in promoting snus use.
North America led the global snus market with a market share of over 43% in 2021. The initiatives taken by the government in the U.S. to reduce smoking among people by allowing the use of nicotine and tobacco substitutes is anticipated to be the major factor impacting the increasing snus adoption in the region
I think that TAAT’s new tobacco and nicotine free snus/pouch product will be based on both the unique Beyond Tobacco material and maybe also kratom. TAATs snus will probably be a portion snus and come in both the traditional tobacco taste and in a menthol taste.
Both CBD and kratom are very powerful and can help people with the nicotine withdrawal when they want to quit smoking tobacco or using tobacco/nicotine snus. The initial product will, IMO, be launched at the February CHAMPS trade show in Las Vegas in 2023.
Come on TAAT, give us a snus, please…