by Uttara Choudhury January 16, 2020
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Inflection points:
TruTrace expects momentum to continue into 2020 driven by its medical cannabis pilot program with Shoppers Drug Mart. The company which is already working with 10 major producers said it is “finalizing contracts” with several new clients as meaningful technology adoption accelerates.
The company expects to continue to execute on key deliverables in the coming months as the pilot program progresses towards full implementation.
Although TruTrace has focused on Canada, it said it is seeing some traction in South America and the United States.
and TruTrace announced a strategic alliance to deliver blockchain product-traceability solutions to the cannabis industry. The company expects the strategic alliance to lead to additional business development opportunities.
With accelerating technology adoption, StrainSecure could be a game-changer for the industry by tracking cannabis from seed-to-sale, providing quality assurance and real-time testing data.
What the boss says:
In a recent interview with Proactive, TruTrace Technologies Inc CEO Robert Galarza said: “The hallmark for an innovative technology company is adoption at various levels of industry. A great idea without customers unfortunately will remain nothing more than an idea that never panned out.”
He added: “We believe TruTrace has achieved this in its young history. From Shoppers Drug Mart and Deloitte, to WeedMD and NXT Water, we’ve found great adoption at many levels. We believe that sets us up for long-term success.”