XR (or extended reality) is becoming a huge market in today's society. With integration in mobile phones, games, navigation, etc. XR is set to grow exponentially over the next few years.
- $26.05B in 2020 to $463.7B by 2026, growing with a CAGR of 62.7% (probably is the fastest growing sector right now)
- XR consists of AR, VR, and anything under the umbrella
- We’ve seen how popular some of these things can be. For example, Pokemon Go, Snapchat (filters), VR training
- Slowly being utilized in even more spaces such as education and military
- It's a no brainer to say that XR is slowly taking over the digital space
But how can regular companies compete when they don't have billions of extra cash to spend in R&D creating their software and technology. That's where $XRA comes in; they aim to be the first stop for companies with their OpenXR Toolkit. They plan on capitalizing on a few different things in the sector.
- Custom solutions tailored to inquiring businesses
- Scalable technologies that can be applied to other companies in their respective sectors
- Building their own apps and games to increase exposure/revenue
- Partnerships and acquisitions to further increase the company footprint
$XRA is a recently IPOd company and currently has a market cap of only $28M. Now, considering the XR industry’s growth over the next few years, I can safely say this one might be one to keep an eye on as they further develop their technology. GLTA!