Consumers spent more money on VR and AR than they did going to the cinema ($9.9 B on AR and VR vs $7 B on cinema) in 2020.
( source: https://twitter.com/XrApplied/status/1450838592654303236?s=20)
With huge companies like Facebook and Apple investing in VR/AR this sector is likely more than just a pandemic-craze and rather a form of media that could completely change the entertainment industry.
If you are looking for an up and coming VR/AR company to invest in I would recommend looking into XRApplied ($XRA.C $ZADDF ).
$XRA is a company that creates custom XR solutions for other businesses. All of their solutions are tailored to each company to best fit their clients' needs while remaining cost-efficient.
$XRA's revenue model is divided into 4 main channels. This includes custom solutions (as mentioned above) as well as scalable tech, partnerships and auditions and their own apps and games.
The VR/AR sector is expected to grow to $460B in the next 5 years, so don't sleep on it.
$XRA is trading stable today after a 20% stock price increase yesterday.
XRA @ 0.30 MC $20.25 M