Q2 Operational Highlights:
Vancouver locations continue to outperform as sales grew by 140% versus Q2 2021. We see Vancouver as a key organic growth market for the next twelve months as regulatory distancing between stores is far more favourable relative to other locations.
We continue to focus on consumer feedback, ensuring we understand what is most important to our customers. Product selection, store location and friendly and knowledgeable staff continue to be the three most important attributes for consumers, with price ranking fourth. Choom's customer Net Promotor Score for the quarter was 97.7%.
The Hamilton store location opened in the quarter in a promising power centre anchored by high traffic big box retail and we expect to see continued growth in the months ahead.
Margins increased 1.17% over Q2 2021 as we maintain a disciplined approach to driving profitable sales through store specific assortments and investment in cannabis 2.0 categories.
We continue to further develop Choom.ca into a prominent digital platform within the retail cannabis landscape, with a robust roadmap for 2022 further positioning Choom as a leader in the space. We continue to execute on our one-site, one-sound message across the website and stores, further integrating marketing, product and operations. We will have some exciting development releases in the coming quarter including website media placement and a relaunch of our Greencamp.com site.
SO considering COVID the ECONOMY , the WORLD , THE STATES, THE PRICE of weed now ,,, i think CHOOMS hanging in pretty good can always be better and i cant see CHOOM dropping any lower /share when CHOOM REBOUNDS with the end of all the BS theres been ! '
GOOD TO SEE THE CHOOOM GANG ! as ALWAYS ! peace + love ! make LOVE not war!
IckySticky