Cleartronic, Inc. (CLRI) Next-Gen Real-Time Unified Communications Branching Out into Retail & Other Markets
Following up on the major milestone of breaking the 40 million radio transmissions mark with the single-source, web-based event planning, incident management, emergency response and recovery-focused unified communications platform ReadyOp™, Cleartronic, Inc. (OTC: CLRI) has subsequently announced a three-year agreement to participate in HGACBuy, the cooperative purchasing program established by a political subdivision of the State of Texas, the H-GAC (Houston-Galveston Area Council). With HGACBuy’s participating membership of over 6k different government agencies and NPOs, Cleartronic has thusly tapped a major retail vector for the ReadyOp platform, which is being marketed and promoted under CLRI’s wholly-owned ReadyOp Communications subsidiary.
In addition to this major new market addition, the company has just announced a landmark project with one of the biggest retail corporations in Arkansas. Slated to take place over the next three years and focused on bringing the ReadyOp platform to bear on the sprawling planning, monitoring and reporting requirements of the client’s diverse retail location network, this latest announcement shows the power of the revolutionary ReadyOp platform as a unified communications solution that is capable of transmitting data, as well as speech, via a simplified and easy to use web-based portal. This web-based portal approach largely eliminates the need for cumbersome software installs and updates, as is the case with many competitors in this area and yet the platform provides the same kind of highly-secure, mission-critical situational awareness that government agencies rely on for emergency response.
This same robust capability extended to corporations and other commercial entities, which have extensive field personnel teams and diverse logistical footprints, could quickly evolve into significant new business segment for the company and lead to the ReadyOp platform’s standardization among many other retailer operations. The attractiveness of such an easy to use, easy to implement, and yet highly secure unified communications platform is easy to understand for anyone who has ever popped the hood on the complex logistics of today’s big-box retail operations. The immediate appeal to managers of such a system – which would allow scattered personnel across the country to coordinate efforts in real-time, settling issues like inventory loads and communicating crucial operational updates instantly, irrespective of who is using what device in an increasingly BYOD workplace environment – cannot be overstated.
Implementing ReadyOp with this major Arkansas retailer will further validate the platform beyond its core first responder and government agency markets, opening up ReadyOp for use by additional entities across many different industries, all of whom share similar needs to unify communications, irrespective of device, via a single-source virtual framework that allows real-time speech, text, and data transmissions. This initial entry into the retail market is a huge opportunity for CLRI’s ReadyOp Communications subsidiary and will form a success template that can be farmed out to other retailers across the country, hopefully up-selling itself on the efficiency and connectivity advantages conferred on the retailer subsequent to the platform’s adoption.
Cleartronic has hitherto been best known for their patented radio IP gateways and unified communications solutions developed under their VoiceInterop subsidiary, which has an established track record for creating device agnostic solutions that embrace open-standards software, as well as extremely flexible system designs that allow for unprecedented deployment fluidity. That is why budget-constrained local government agencies like law enforcement and fire departments have flocked to the company’s solutions, confident that a mix of AudioMate 360 radio IP gateways used to tie-in radio handsets, and the company’s proprietary software and third party apps, will allow them to span even difficult terrain and create a real-time environment for the exchange of crucial information across a network that also dovetails in everything from traditional phones to PCs, tablets, and smartphones.
The arrangement with Collabria to market their powerful ReadyOp platform markedly enhances the company’s overall portfolio of unified communications offerings and has already led to numerous key contracts or other arrangements. Cleartronic is rapidly establishing itself as one of the front runners in truly 21st century unified communications, and this latest move to boldly expand beyond their core markets into retail and other industries arguably marks the start of what could be a significant growth phase in the company’s history.
Learn more about the company by visiting www.cleartronicinc.com
Or take a closer look at the ReadyOp platform by visiting www.readyop.com
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