DOJA is planning for its products to be very popular, having already invested in a second growing facility that will expand its overall production capacity by more than 700% to just over 5,000kg of dried cannabis per year. The new 22,580 sq. ft. Future Lab facility, located close to the Kelowna International Airport and the University of British Columbia’s Okanagan Campus, will be home to DOJA’s research into new and unique cannabis strains, processing, as well as exploration of the edible and oil extract markets.
The proximity of the Future Lab to the airport will not only reduce both cost and time required for delivery but the 60,000 travelers who traverse the road in front of the facility each day will be exposed to the DOJA brand on their commute. Estimates around permitting and construction time have DOJA intending to open the Future Lab in the summer of 2018.
There is one other DOJA initiative helping to create awareness around the brand and the various aspects of cannabis. The DOJA Culture Caf in downtown Kelowna will act as a hub for cannabis information within the community. Here, customers can have a coffee or a meal, while also learning how to access and use cannabis safely, depending on their particular needs.
DOJA, whose shares began trading on the CSE on August 9 of this year, is well capitalized to execute on the first phase build-out of the Future Lab. Plans also call for borrowing against their newly acquired facility to further bolster the company’s working capital position.
When asked about the outlook for DOJA, Kitsch responded, “The sky is the limit. Our brands and unique advantages will differentiate us from the pack, and in one to three years I could see us being acquired by a larger company who wants to have a B.C. footprint and a premium lifestyle brand in their portfolio.”
Near term, though, Kitsch believes the investment community would do well to keep some potential share price catalysts in mind.
“Once we receive our sales license I would say we’d be quite undervalued at our current share price and there would be a strong investment thesis for DOJA on a relative valuation basis,” says Kitsch. “Ahead of legalization, I think positive sentiment will continue to pick up and an increasing number of people will start to see cannabis as a viable investment opportunity.”
Link: https://www.proactiveinvestors.co.uk/companies/news/188386/doja-cannabis-building-value-quickly-with-artisanal-quality-expert-branding-188386.html