Giggles N’ Hugs, Inc. (GIGL) Continues to Post Strong Market Growth with Innovative Take on Family-Oriented Restaurants
Family-oriented restaurants are nothing new, but Giggles N’ Hugs, Inc. (OTCQB: GIGL) is changing the market through the continued refinement and implementation of a first-of-its-kind business concept that combines family fun with healthy food to meet the tough demands of today’s health-conscious parents.
“We’re all the things that Chuck E. Cheese would dream of being, but is not,” Joe Parsi, founder and chief executive officer of GIGL, stated in a recent interview with QualityStocks. “We allow parents to come in and sit and eat and relax while the kids get to run around in an incredible giant play area in the middle of the restaurant. [T]he kids are entertained and bonding with their parents.”
Since the launch of its first location back in 2008, GIGL has had a significant impact on the Los Angeles restaurant scene, and what started as a simple concept has grown into a major player in the city’s family entertainment market. This success has driven the company’s management team to think bigger in recent months, and buzz of the GIGL restaurant concept is continuing to spread across the U.S. through some of the country’s most reputable media outlets – including the Wall Street Journal, People Magazine and the New York Times.
“The first day that we opened our store we had several hundred people in line to get in, and we had NBC News and Fox News there… because word had gotten out about this new restaurant concept that was coming to the rescue of all parents who had toddlers,” continued Parsi. “Since that first launch we’ve been fortunate and lucky to be able to count some of the biggest celebrities in Hollywood as our customers.”
GIGL restaurants present a host of benefits to landlords, which has made the concept particularly appealing to mall operators, such as U.S. Westfield. Because of the high levels of foot traffic promoted by its restaurants, the company was able to secure second and third locations within shopping malls across the Greater Los Angeles area, as well as requests for more than 50 additional locations throughout the U.S. in the future.
The marketability of its groundbreaking restaurant concept has driven GIGL toward strong financial growth in recent months, demonstrating the company’s immense market potential as it continues to eye additional expansion opportunities. In the first quarter of 2015, GIGL recorded an 11 percent year-over-year increase in total revenue on the way to achieving a gross profit for its third consecutive quarter.
Leveraging the combined market experience of one of the industry’s most seasoned management teams, GIGL is in a favorable position to capitalize on its recent market success as it continues to promote both domestic and international growth, as well as franchising opportunities for its increasingly recognizable brand. For prospective shareholders, the company’s rapid growth in one of the country’s most competitive restaurant markets makes it an intriguing investment option moving forward.
For more information, visit www.gigglesnhugs.com/investor-relations/
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