The IMARC Group provides extensive analysis of the mobile value-added services
industry covering the market trends, investment opportunities, growth trends, statistics, and industry prospects. The report offers a comprehensive analysis of the industry, which comprises insights on
mobile value-added services market size, share, trends, analysis, growth, demand, statistics, and overview. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report. The market is segmented by size and region. The report provides an analysis of the key trends in each sub-segment of the market, along with forecasts at the global and regional level from 2022-2027. The report also includes competitive landscape of major key players in the industry along with emerging trends in the market.
Informed covered in the report:
- Historical market data from 2016-2021
- CAGR of the market during the forecast period 2022-2027
- Detailed information on factors that will drive market growth during the next five years
- Precise estimation of the Keyword market size and its contribution to the parent market
- Upcoming market trends and changes in consumer behavior
- A thorough analysis of the market’s competitive landscape and detailed information on key players
- Comprehensive details of factors that will challenge the growth of smart meters market key players
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The global mobile value-added services market reached a value of US$ 736.7 Billion in 2021. Mobile value-added services (MVAS) are non-core facilities provided by telecom service providers. These services assist in improving the pricing proposition, optimizing the return on investment (ROI) for the operator, and enhancing the overall consumer experience. They include interactive voice and video response (IVVR), the wireless application protocol (WAP), unstructured supplementary service data (USSD), and short message service (SMS).
Mobile Value-Added Services (MVAS) Market Trends:
The growing penetration of high-speed internet and boosting sales of smartphones and tablets have resulted in the widespread adoption of mobile applications across the globe. This represents one of the key factors bolstering the market growth. Apart from this, there is a considerable rise in the use of value-based content in the form of over-the-top (OTT) media services around the world. This, coupled with the emerging trend of digitization, is strengthening the growth of the market. Furthermore, the market is also impelled by advancements in the 5G technology. Looking forward, IMARC Group expects the mobile value-added services market to reach US$ 1,745.3 Billion by 2027, exhibiting a CAGR of 15.4% during 2022-2027.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Competitive Landscape with Key Players:
- AT&T
- Alphabet Inc.
- com Inc.
- Apple Inc.
- Baidu Inc.
- Comverse Technology Inc.
- com
- Gemalto
- Google LLC
- InMobi
- Kongzhong Corp
- Mahindra Comviva
- Mobily
- One97 Communications Ltd.
- OnMobile
- Vodafone Group Plc
Market Segmentation:
Breakup by Solution:
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
- Location Based Services
- Mobile Email & IM
- Mobile Money
- Mobile Advertising
- Mobile Infotainment
- Others
Breakup by Device Type:
- Mobile Phone
- Tablet PC
- Laptop/Data-Card
- Others
Breakup by End-User:
Breakup by Vertical:
- BFSI
- Media and Entertainment
- Healthcare
- Education
- Retail
- Government
- Telecom & IT
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)
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Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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