Post by
inviolablspirit on Jul 20, 2022 2:20pm
Heritage Helps
If Heritage is that interested in helping people, as Mr. Schwede commented that he has "dealt with financial stress and... have always wanted to be in a position to help", then he and Clint should be more focused on using whatever additional money they are making in improving the financial position of the investors in this stock first.
How quickly they seem to forget the people whose money has been used to build this company. There are many people in this stock, with families, who have taken a beating on this stock and are perhaps under financial stress as a result of that beating. Maybe start there, if he wants to help.
If improving the packaging, with likely additional costs, leads to more sales and revenue and leads to more institutional investors that move the stock price up, then it's all good. But based on the news release and continued low volume of the stock today, nobody seems interested in the news or the stock in general while the rest of the cannabis market is moving up. So if that's the case, then perhaps a share buyback at these low prices and/or pay off the long-term debt would be a better use of any additional cash that can help the company and the stock price.
I realize the company means well, but some of these CEO's always seem to be out-to-lunch with their comments, not realizing how insulting it can be to so many of the long-term investors that may still hold this stock. He is right though, as CEO he is in a position to help, so do it.