inks partnership with headset and Nielsen:
Inner Spirit Holdings Opens Additional Spiritleaf Stores to Reach 67 Locations Across Canada and Announces Agreement with Headset and Nielsen to Leverage Data Analytics
December 8, 2020
Canada’s largest single brand network of retail cannabis stores also celebrates top-performing stores, suppliers and products at annual awards event
CALGARY, Alberta (December 8, 2020) – Inner Spirit Holdings Ltd. (“Inner Spirit” or the “Company”) (CSE:ISH), a Canadian company that has established a national network of Spiritleaf retail cannabis stores, today announced a number of corporate updates including an agreement with Headset, Inc. (“Headset”) and Nielsen Global Connect Canada (“Nielsen” and together with Headset, “Headset and Nielsen”), both leading data and analytics service providers to the cannabis industry, as well as additional Spiritleaf store openings in Newfoundland and Labrador and Ontario.
The agreement with Headset and Nielsen includes a data analytics and market intelligence platform that represents a deepening of the current relationship with Spiritleaf stores. Headset and Nielsen will be providing point-of-sale data, market intelligence and consumer buying trends that enable a real-time view of sales and store inventory, enhanced purchasing decisions and data collaboration with suppliers. This enhanced data platform presents another great opportunity for the Company to grow both revenue and margin as it is deployed across the Spiritleaf network and with our partners.
“Year to date, we’ve served more than two million customers across the country through our growing Spiritleaf cannabis retail network. We remain focused on the shopping experience at these stores and ensuring we are delivering the most valued brands and products to our communities. Enhancing the relationship with Headset and Nielsen gives us a partner who provides a best-in-class data analytics platform and real-time information to our stores so we have the visibility to make informed purchasing decisions and deliver the right cannabis product to the right customer,” said Darren Bondar, President and CEO of Inner Spirit.
The Company also continues to be active with franchised store openings recently in Grand Falls-Windsor, Newfoundland and Labrador and in Collingwood, Ontario with another expected next week in the community of Hog’s Back near Ottawa. These Spiritleaf stores bring the number of locations to 67 across the country – the most cannabis stores being operated by any single brand retailer in Canada. Grand Falls-Windsor is the third store in Newfoundland and Labrador while Collingwood and Hog’s Back represent the fifteenth and sixteenth stores in the Ontario market. Additional store locations to open in the coming months have been conditionally secured in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and Newfoundland and Labrador. Please visit www.spiritleaf.ca for further information on store openings, locations and operating hours.
“We continue to expand the Spiritleaf network based on the excellent support and loyalty of our customers, employees, franchise owners, strategic partners and shareholders. It’s been an extremely active year for the organization and we’ve persevered through challenging market conditions and remained true to our core philosophy. We’ve been fortunate to be recognized within the industry for the premium service we provide and for our knowledgeable and expert staff. We’re very proud of the company we are building so it’s also been exciting to recognize the top performers within our network,” said Bondar.