Legacy Ventures International, Inc. (LGYV) Targets Bottled Water Market with Environmentally Friendly Boxed Water
The market for bottled water has exploded in recent years, as consumers have increasingly turned their attention toward cleaner, healthier refreshment options. According to a report by the International Bottled Water Association, the domestic market for bottled water is currently $11.8 billion, with roughly 30 billion units being sold annually. Market share of this booming industry is largely split between major beverage companies such as PepsiCo (NYSE: PEP), Coca-Cola (NYSE: KO) and Nestle (OTC: NSRGY), but the market has maintained a relatively approachable barrier to entry for private label brands with innovative ideas and strategic marketing efforts.
Legacy Ventures International, Inc., through subsidiary RM Fresh Brands, Inc., is seeking to take advantage of the strong performance of the bottled water market with Boxed Water. By rethinking current water packaging, the company is addressing a fundamental flaw in the traditional bottled water concept – environmental impact.
The environmental cost of rising consumption of bottled water in the U.S. and Canada has been well documented. According to The Water Project, U.S. landfills are already overflowing with more than two million tons of discarded water bottles, representing roughly 80 percent of all single-use water bottles sold. When combined with the knowledge that over 1.5 million barrels of oil are used annually to manufacture these bottles and each bottle will take over 1,000 years to naturally bio-degrade, the enormous scale of the bottled water problem becomes clear.
Boxed Water addresses this environmental concern with a unique approach to packaging. The product, which is currently available in a variety of retail outlets such as Whole Foods (NASDAQ: WFM) and Target (NYSE: TGT), is packaged in a 76 percent biodegradable, 100 percent recyclable container that greatly improves upon the sustainability of traditional bottled water. According to Cradle to Gate, Boxed Water packaging has less than half of the carbon footprint of a standard PET bottle.
Since publicly launching in March 2009, Boxed Water has rapidly built an international distribution network with a strong presence in both the U.S. and Canada. Following the opening of a second state-of-the-art plant in Utah aimed at reducing the company’s environmental impact, Boxed Water appears primed for significant international growth. For prospective shareholders of LGYV, this growth could translate into strong returns.
For more information, visit www.legacyventuresinc.com
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