Legacy Ventures International, Inc. (LGYV) Looks to Replicate the Commercial Success of Vitaminwater® and ZICO Coconut Water with Innovative Product
Legacy Ventures International is a multinational conglomerate focused on the acquisition of proven, high-potential businesses across a variety of viable markets and industries. The company’s strategy involves the acquisition of businesses with disruptive ideas and game-changing concepts that can be rapidly scaled to promote sustainable growth. On October 1, Legacy kicked this strategy into gear when it announced the acquisition of RM Fresh Brands – a Canada-based servicer of food and beverage retailers and distributors representing an extensive portfolio of highly desirable brands. Through this acquisition, Legacy acquired the Canadian distribution rights to a product that brings a whole new meaning to thinking ‘outside the box’.
Boxed Water is an innovative solution to the mounting bottled water problem that’s reaching a fever pitch around the planet. According to The Water Project, U.S. landfills are overflowing with more than two million tons of discarded water bottles. Worse yet, these bottles will take more than 1,000 years to biodegrade, and, if incinerated, they release toxic fumes into the atmosphere. Boxed Water addresses this waste by utilizing 100 percent recyclable packaging that has less than half of the carbon footprint of a PET bottle, according to Cradle to Gate.
While Boxed Water is a clear step in the right direction in terms of environmental impact, it is also a significant opportunity for Legacy to establish a foothold in the rapidly evolving North American beverage market. In recent years, brands such as Glacau Vitaminwater® and ZICO Coconut Water™ have demonstrated the commercial potential of innovative, healthy beverage options. Following a period of rapid growth, both were eventually acquired by beverage giant Coca-Cola (NYSE: KO).
Legacy took a step toward replicating this success when it added Matthew Merson to its board of directors last month. In addition to serving as the current vice president of Boxed Water is Better, LLC – the U.S. distributor of Boxed Water – Merson brings more than 25 years of experience in the branded food and beverage space (including time with both Glacau and ZICO) to the Legacy team.
Earlier this month, Legacy announced that it had submitted an application to list its shares of common stock on the Canadian Securities Exchange in order to gain better access to investors throughout its Boxed Water distribution footprint. As it continues to market the Boxed Water brand throughout Canada, the company will look to further implement its acquisition-based expansion strategy while maximizing financial growth for the foreseeable future. For prospective shareholders, this makes Legacy a company to watch in the months to come.
For more information, visit www.legacyventuresinc.com
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