Legacy Ventures International Inc LGYV

Legacy Ventures Article at Seeking Alpha

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Interesting article.

Of course, the challenge is to have those millions of bottled water drinkers actually see "Boxed Water" so they can actually get the point.

While Legacy could spend money, a lot of money, on advertising following "Boxed Water's" lead and opting for a more viral, celebrity and event driven marketing strategy makes sense in the Canadian market. Putting "Boxed Water" in the hands of people who, themselves, are the focus of media attention lets the box explain itself.

A picture of Anne Hathaway holding up "Boxed Water" in London's Daily Mail newspaper or a shot of Hilary Duff off duty with a box of water under her arm are one side of the marketing strategy.

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