In my experience, if you find you are using the words 'WE' or 'US' a lot or more often with time as your share count grows that's probably an indication that emotions have crept in more than would otherwise serve you to do so.
e.g US, them versus us, what we have and they don't... so on and so fourth.
I had about 80% of my lifesaving in a microcap company that did relatively well and coninues to grow but after a while I noticed how attached I became. Friends, family, and fellow shareholders can spot this out.
A good investor train to be mindful of this ... including reflecting on his/her wriitng style.
That said, those of you who are long, stay long... like more than 3 months long but long like 3-5 yrs long and be glad to have benefited from a company that is saving lives through reductions in GGE and now covid-19.
GLTA