Pure Hospitality Solutions, Inc. (PNOW) Introduces ‘Oveedia’ as New Online Booking System
Pure Hospitality Solutions has announced that the company’s new Friendly Reservation Online (FROL) hotel booking engine will be reintroduced under the name of Oveedia and positioned as the mobile hub for the Central American-Caribbean region’s Latin countries.
Melvin Pereira, CEO of Pure Hospitality Solutions, stated, “The newly re-tooled FROL system, ‘Oveedia,’ will be more than an online hotel booking engine. Oveedia will ultimately become a full service online ‘hospitality’ booking engine. What’s even more exciting, is that Oveedia, will be to the Central American-Caribbean region, what Trivago was to Germany before Expedia’s $600+ Million acquisition, or Thailand’s Agoda; purchased by Priceline.”
Mr. Pereira added, “There are nine Latin countries within this specific region. Tourism here is growing rapidly across the board, and right now, because the growth spurt is so sudden, there is a void for online travel platforms and mobile applications that can provide access to thousands of lesser known lodging and vacation properties, not readily available through more well-known OTA’s. As with other online mobile travel platforms that were originally ‘region specific,’ this makes Oveedia a prime opportunity for PURE to develop, grow and sell.”
PNOW managers continue to feel that their business strategies and business model execution is in the right place at the right time and further enhanced by the recent U.S. policy change toward Cuba. While there has always been tourism to parts of Central America and the Caribbean, the majority has been to traditionally more popular areas of the Dominican Republic, Belize and Costa Rica. With recent major developments such as Jaco Beach’s Croc’s Casino Resort, it’s no wonder that there are large areas in the region unknown to non-region specific GDS/IDS/OTA’s as many vacation properties didn’t exist until recently or tourism demand in the region was not yet significant enough to justify investment.
PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. PURE’s vision is to build competitive operations in the areas of online marketing and hotel internet booking engine services, hotel branding and own, operate and in some instances develop, boutique hotels under the new, “by PURE” brand.
For more information on the company visit www.purenow.solutions
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