One World Holdings, Inc. (OWOO) Publicity Initiatives Boost Prettie Girls! Brand Recognition
It wouldn’t be surprising to see actress Vivica A. Fox on the big screen; she’s known for her roles in the latest season of Donald Trump’s Celebrity Apprentice as well as in the films Kill Bill, Independence Day and Soul Food. But you might be surprised to see her face pop up in association to a small-cap player in the doll industry.
Recognizing Fox’s accomplishments in Hollywood and her ability to “empower and inspire girls across the globe,” The One World Doll Project, of One World Holdings, recently announced Fox as its first celebrity collector’s doll of 2015. As the model for One World’s most recent product, Fox will help promote the company’s rapidly growing The Prettie Girls! brand.
Designed by doll industry veteran Stacey McBride-Irby, The Prettie Girls! dolls were created to make a significant positive cultural impact through the doll category. The multi-cultural fashion dolls are unique in their look, backgrounds and stories to reflect various ethnicities, interests and achievements.
In addition to the unique diversity of the dolls, the growing popularity of the dolls is driven by strategic management marketing and industry partnerships.
While Fox unarguably adds visibility to the brand, One World has attracted some serious publicity of its own. The Prettie Girls! Dolls have made appearances on the daytime talk show “The Real,” and have been featured in USA Today, JET Magazine, CBS Radio (Los Angeles), MadameNoire, OK! Weekly and on CNN and TVOne.
One World has established distribution agreements with Toys “R” Us and H-E-B, among others, received an initial order from Walmart, and in early 2014 received an endorsement letter from globally recognized collectors doll designer and founder of The Tonner Doll Company, Robert Tonner.
The Prettie Girls! line is relatively new to the market, launched in 2013. With growing momentum and a new collectors doll, the brand is quickly reaping the benefits of management’s marketing initiatives. Aside from the aforementioned market penetration, One World recently expanded its retail presence internationally with the People’s Pharmacy store chain in the Central American country of Belize, marking the first step in the company’s pursuit of expanding worldwide.
For more information, visit www.oneworlddolls.com
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