One World Holdings, Inc. (OWOO) Initiates Product Line Expansion
One World Holdings is a progressive company with one leading objective: to become the top provider of multicultural doll products to the specialty, affinity and mass merchandise retail marketplace.
The One World Doll Project, a subsidiary of One World Holdings, produces its line of Prettie Girls! multicultural dolls to deliver realistic depictions of modern-day American kids who come from a host of diverse neighborhoods, including the African American, Latina and South Asian communities. The One World Doll Project has united a play model with a social message that is impactful to young girls and their awareness and development of self-perception. The company has also become a leading provider in the fast-growing doll marketplace by pursuing and growing sales to an underserved minority market.
As its doll line’s customer base has grown through its direct and online sales platforms, the One World Doll Project has expanded its product line. In January 2015, the company revealed the launch of a line of apparel and accessories to grow the Prettie Girls! brand. The new products are now available for sale through oneworlddollshop.com, the company’s direct retail website.
The unveiling of a line of accessories and fashions tied to the Prettie Girls! is the beginning of many new opportunities for the brand. The first line of items are t-shirts displaying the images and names of each of the Prettie Girls! dolls, as well as a line of women’s shirts employing a full print transferal process. In the future, the company intends to release a number of additional items, including watches, purses, smartphone accessories and a stylish brand that employs the Print All Over Me technology.
The One World Doll Project has been functioning successfully on one guiding principle: more products mean more sales. Since the doll line was exhibited at The International Toy Fair in New York City last year, the company has made great strides towards increasing the popularity of The Prettie Girls! brand. Now, major retailers all across the United States are taking notice and expressing a strong desire for more Prettie Girls! products, and the company’s customer base continues to grow.
For more information, visit www.oneworlddolls.com
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