Fresh Promise Foods, Inc. (FPFI) is “One to Watch”
Fresh Promise Foods is a consumer products and marketing company operating in the high-margin multi-billion dollar health and wellness food and beverage sectors. The company sets itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.
Through wholly-owned subsidiary Harvest Soul, Inc., FPFI produces the world’s first USDA organic, Non-GMO Project verified chewable juice products. Utilizing some of the world’s healthiest ingredients, the company creates a nutritionally-dense combination of fiber-rich vegetables and fruits mixed with tasty bits of chewable seeds, nuts and berries. By encouraging chewing during consumption, these revolutionary juices have been shown to jumpstart digestion and promote improved nutrient absorption.
Since launching its chewable juice products online in December 2014, the company has made considerable progress in expanding upon its market presence. As of its latest update, FPFI had secured placement in all 32 Whole Foods Market locations in its five-state southern region and entered into a distribution agreement with San Francisco-based Optimum Sales in order to expand its distribution footprint to include the West Coast and Pacific Northwest.
According to a report by the Organic Trade Association, sales of organic food and non-food products in the United States exceeded $39 billion in 2014, representing an increase of 11.3 percent over the previous year. As FPFI continues to expand its national distribution network, the company should be in a strong strategic position to leverage this market performance in order to promote sustainable growth.
FPFI is also committed to expanding its presence in the organic foods industry by investing in businesses that have identified a unique niche in the health and wellness sector. Through its ventures and emerging brands segment, the company looks to provide senior management support to pre-revenue or early-stage firms with an established leadership team and a passion for food, health and wellness.
For more information, visit www.freshpromisefoods.com
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