Fresh Promise Foods, Inc. (FPFI) Introduces New Amazon.com Storefront for Harvest Soul
A couple hours after the opening bell today, Harvest Soul Inc. announced its new e-commerce storefront website on the world’s largest internet retailer Amazon.com (NASDAQ: AMZN). The company also told investors that Michael Jenness will be the new Vice President of its Ecommerce Channel. It was notated that the launch of the Harvest Soul brand and products, along with an expanded team, marks an important first step toward Harvest Soul’s ambitious plans for multi-channel expansion.
“Establishing a new channel for Harvest Soul allows us to reinvent our online environment and create a more user-friendly, reliable experience through the Amazon.com brand,” stated Kevin P. Quirk, President, Harvest Soul. “With the hiring of Michael and the new e-commerce opportunity, we are in a better position to efficiently satisfy our consumers constantly evolving preferences — whenever, wherever — in the same way we are earning their loyal support at retail.”
As one of the most trusted brands in the world with an incredible amount of daily online traffic, Amazon is a well-recognized master of getting customers to come back and buy more product. In fact, two-thirds of Amazon’s orders come from repeat customers. As part of its growth strategy, Harvest Soul will leverage the Amazon platform to identify new niches and categories to enter which can be profitable.
As VP of Harvest Soul’s Ecommerce Channel, Jenness will contribute his expertise and familiarity with Amazon.com and the broader e-commerce space to fuel corporate growth.
“I have worked in ecommerce for over a decade and a half with the world’s largest brands to the smallest start-up, and recognize that Harvest Soul has numerous attributes that will resonate with online retailers including pure-play giant Amazon.com to the hybrid e-tailers in the marketplace with click&collect programs. This also holds true with our consumers who are looking for our products and can now have them from the most reliable brand in the e-commerce business, Amazon.com,” said Jenness. “Online retail — especially the Amazon.com platform family — is a powerful proving ground for products with limited brick-and-mortar distribution. New products or niche flavors find their audience on the ‘virtual aisle’ while those able to gain traction use their success to leverage physical distribution space. The latter strategy has proven particularly effective for small, emerging manufacturers that don’t yet have influence or full-fledged brick-and-mortar retailer engagement models. I look forward to providing Harvest Soul with the traction and position it needs to excel online.”
Harvest Soul plans to integrate incremental improvements to the site on an ongoing basis. With the launch of the new HarvestSoul.com, Harvest Soul will assume full control over its online operations, including the guest contact center.
For more information, visit www.freshpromisefoods.com
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