Fresh Promise Foods, Inc. (FPFI) Locks-In on Rising Organic Consumer Demographic
As both adult and childhood obesity rates continue to rise, it’s interesting to observe that alternatively, the nation’s organic food trend is also rising. But it’s more than just weight conscious consumers driving the increase. The industry is also advancing as more consumers seek healthy foods void of pesticides, genetically modified organisms (GMOs) and antibiotics.
According to a 2013 report from the Centers for Disease Control (CDC), more than 20,000 pesticides products are being marketed annually in the United States, adversely impacting the health of both consumers and the environment. As more consumers become aware of the health concerns, the demand for organic foods is on the rise, sending the organic food market on a growing spree estimated at 14% CAGR during 2014-2018 (United States Organic Food Market Forecast & Opportunities, 2018).
While organic meat, poultry and fish are expected to pick up pace in the four-year period, organic fruits and vegetables – as they do now – will lead the growth.
These trends are a driving point for Fresh Promise Foods, a brand acquisition company focused on the health and wellness food and beverage industry primarily through its majority-owned subsidiary, Harvest Soul. Harvest Soul is rapidly growing its namesake among the organic and broader health food industry through the development and marketing of innovative USDA organic and GMO-free food and beverages.
Utilizing some of the world’s healthiest ingredients, Harvest Soul creates a nutritionally-dense combination of fiber-rich vegetables and fruits mixed with tasty bits of chewable seeds, nuts and berries. By encouraging chewing during consumption, these revolutionary juices have been shown to jumpstart digestion and promote improved nutrient absorption. All of Harvest Soul’s chewable juices are HPP Fressurized™, preserving “straight from the harvest” freshness and nutrients not possible with heat pasteurization.
Even more applicable to industry demand, the company’s use of USDA organic ingredients ensures that its products aren’t produced using harsh chemicals and fertilizers. Organic farmers and producers avoid many conventional methods and opt for approved natural fertilizers and crop rotation to manage the soil, plants and weeds. To be considered “organic,” a product has to be made up of at least 95% organic ingredients, which controls the conventional ingredients that can be used.
In 2013 alone, the U.S. organic industry grew nearly 13% to reach $40 billion in sales, representing considerable market opportunity for innovative, unique products that fit growing consumer demands.
Since launching its chewable juice products online in December 2014, FPFI has made considerable progress in expanding Harvest Soul’s presence among the health-conscious demographic, exhibiting its products at key industry trade shows and expanding its distribution network.
FPFI has also secured product placement in all 32 Whole Foods Market locations in its five-state southern region and entered into a distribution agreement with San Francisco-based Optimum Sales in order to expand its distribution footprint to include the West Coast and Pacific Northwest. The company most recently launched its e-commerce storefront website on Amazon.com (NASDAQ: AMZN) and introduced a new, highly experienced VP to head the e-commerce channel. Harvest Soul has stated its plans to integrate incremental improvements to the site on an ongoing basis, deepening its online presence and market reach.
For more information, visit www.freshpromisefoods.com
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