I'm serious...
check the headlines over the last few years.
"legacy litigation..."
"remediation agreement Quebec Supreme Court"
Change the name to "Atkins" or something solid and free of the sleazy associations. I agree it's old news - but what is the first thing people think when this company is mentioned?
if Encana can become ovintiv which sounds like an IUCD or a hormone supplement, then surely a name change with SNC is appropriate.
Long SNC