08:33 AM EDT, 07/13/2021 (MT Newswires) -- Else Nutrition Holdings Inc. (BABY.V), a plant-based children nutrition company that saw its shares drop 5.7% yesterday, on Tuesday announced marketing initiatives that include partnerships with U.S. personalities and a television network.
The company said it entered into an influencer partnership agreement with actress Tori Spelling and reached partnerships with Ali Fedotowsky, Jade Liz Tolbert and Carly Waddell, all of whom previously participated in American reality show The Bachelor.
Else Nutrition also announced an integrated branded partnership with the Plant-Based Network for the release of advertisements on television and in digital print in the third and fourth quarters of 2021.
Additionally, the company reached a marketing deal with Kids With Food Allergies, a division of the Asthma and Allergy Foundation of America, for the inclusion of sponsored content on KWFA's newsletter and website in the third quarter.
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