Post by
TheKingReturns on Jun 09, 2023 9:40am
force BB to change Ivy name to "QNX AutoSENSE" call them
This needs to happen soon before any marketing on the product is done. This is not good for the product as it makes it seem antiquated. We need to force BB to change the name of the product or else it will not be adapted by any car companies. The name blackberry has a bad stigma attached to it...when people hear the word Blackberry they think of those clunky keyboard phones and a dead company. We don't want Ivy to be associated with clunky hardware keyboard....
BB mgmt must change the name now instead of later. Remember Blackberry Protect??? that product name was eventually changed to Cylance Protect becuase they started losing business because no one wants to use "blackberry" as a cybersec company.
The reason Ivy is not selling at the moment is because partially of the name "blackberry Ivy". The car companies and others in their mind are thinking they don't want the name in their cars. They want QNX in cars and not Blackberry.
Comment by
ScottCanada on Jun 09, 2023 11:19am
Yes. I still remember when they renamed as BlackBerry and was asking WHY??? Research in Motion (RIM) was neutral and fitting and nicely hinted at ongoing progressive research rather than the reference to an obsolete phone that we now have.