TSX:BBTV.DB - Post Discussion
Post by
retiredcf on Apr 08, 2021 8:45am
Ink Research
Looks like we have been fighting the shorts which explains the weakness in the SP. GLTA
Morning Report: Insiders with influence
Before the days of YouTube, aspiring actors or actresses would seek out talent agencies to help raise their profile in the industry and manage their financial affairs. Today, there is a new breed of media personality that has similar needs, the influencer. With the arrival of digital video streaming, what started off as an amateur hobby has become a big professional business. According to Business Insider, big brands are expected to spend about US$15 billion on influencer marketing this year.
Vancouver-based BBTV Holdings (BBTV) has built out a technology platform to be the modern talent agency for influencers of any size. The company acquires rights to influencer content and applies its technology solutions to promote and monetize that content across various digital platforms. The net revenue earned on platforms like YouTube is then split between the influencer and BBTV. A March 18th press release provides a glimpse of how the company's business works when it announced it had retained some of its successful influencers, including off-road cyclist Matt Jones with 549,000 YouTube subscribers. The company went public last October 28th following a business transaction. As such, we do not yet have a full quarter of public company data. However, we see a glimpse of how the company did in Q4 by looking at its wholly-owned subsidiary BBTV Corp. which had $12.0 million in revenue after content-creator and third-party platform fees. Adjusted gross profit was $11.3 million. Meanwhile, the stock is well off its high of $16.00 following its trading debut. Lead director Hamed Shahbazi has been buying even as short interest in the stock has risen.
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