COSCIENS Biopharma Inc T.CSCI

Perplexity Ai's Marketing Program for Oat Chewy Product

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"Timeless Health" Campaign

This campaign aims to showcase the long-term benefits of oat beta glucan for cholesterol reduction and overall health, using a mix of traditional wisdom and modern science.

Key Influencers:

1. Oldest Living Family
   • Feature the family in documentary-style content, highlighting their daily porridge ritual.
   • Create short videos of family members trying and endorsing the chewable product as a convenient alternative.
2. Dr. William Li
   • Develop a series of educational videos explaining the science behind oat beta glucan and its effects on cardiovascular health.
   • Host live Q&A sessions addressing common cholesterol concerns and the role of oat beta glucan.
3. Jennifer Aniston
   • Showcase her incorporating the chewable product into her daily wellness routine.
   • Create lifestyle content demonstrating how the product fits into a busy, health-conscious lifestyle.

Campaign Elements:

1. "Generations of Health" Series
   • Produce a mini-documentary featuring the oldest living family, Dr. Li, and Jennifer Aniston discussing longevity, nutrition, and heart health.
   • Release weekly episodes on social media platforms and a dedicated campaign website.
2. "Science Meets Tradition" Webinars
   • Host monthly webinars with Dr. Li and a family elder, discussing the intersection of traditional wisdom and modern nutritional science.
3. "Wellness on the Go" Challenge
   • Launch a 30-day challenge led by Jennifer Aniston, encouraging participants to incorporate the chewable product into their daily routines.
   • Share participant success stories and testimonials across social media.
4. Interactive Health Quiz
   • Develop an online quiz helping users assess their heart health risk factors and learn how oat beta glucan can benefit them.
5. Influencer Takeovers
   • Schedule regular social media takeovers by each influencer, sharing tips, recipes, and personal experiences with the product.
6. "Heart Health Heroes" Community
   • Create an online community where users can share their cholesterol reduction journeys, with expert advice from Dr. Li and encouragement from Jennifer Aniston.
7. Retail Partnerships
   • Collaborate with health food stores and pharmacies for in-store promotions featuring life-size cutouts of the influencers.
   • Offer product samples alongside educational materials about cholesterol management.

This campaign combines the credibility of long-lived individuals, scientific expertise, and celebrity appeal to create a compelling narrative around the benefits of oat beta glucan. It emphasizes both the traditional use of oats for health and the modern, convenient format of the chewable product, appealing to a wide range of health-conscious consumers