This expansion will bring the number of locations deployed to 22 by the end of 2023
D-BOX Technologies Inc. and HOYTS, the largest single-brand movie exhibitor in Australia and one of the country’s leading entertainment companies, are pleased to announce the commission of D-BOX haptic recliner seats in 7 additional Hoyts locations, to be installed by the end of 2023. This will raise the total number of Hoyts theatres equipped with D-BOX technology over the last four years to 22, many of them full-fledged D BOX auditoriums. D-BOX now has more than 850 auditoriums installed or committed around the world based on these additional locations.
“Whether they’re watching the latest horror movie, a blockbuster or even a musical comedy, our guests immerse themselves much further into the movie-going experience through the D-BOX haptic seats. We are thrilled to bring this premium technology to even more movie lovers across the country, providing them with a truly immersive way to view exciting films,” said Damian Keogh, President and CEO of The HOYTS Group. “In today’s competitive environment, where everyone is competing for the attention of consumers, D-BOX gives us a definite edge in our market and has already had an amazing effect on our brand awareness, customer satisfaction and, most importantly, ticket sales.”