Here's the dryerst version of a CEO clip from BNN.
https://youtu.be/5w7nEEdcTp0?feature=shared this 1:30 clip is what they use to take the key points for the 15 second/ 30 second clips for TV. It has 11 000 views. All of those views are investors.
This, in my opinion, could be done sooooooo much better and was a very ineffective use of time. And despite their poor use of managing the BNN production staff they still managed to attract 11k viewers.
Repeat: Bulletpoints and ticker should be very visible... many offices have this playing on silent and that's why they are necessary to coincide with voiceover. * fully financed *major milestone *interim enrolement * 72 of 90 patients *major partner etc
There's no grandma knitting that doesn't have time to change over the channel before her next show on lifestyle that neilson ratings promotes as a "viewer".
Aside from the online ceo clip that's part of the package, BNN running around 8 times per day should reach over 1.2 million individual investor targeted viewers over 4 months and will cost around $4-5k CAD per month and $10k for all production. It is hard to overstate how effective these ads are for volume and share price if the company has a worthwhile story to tell. Which edt seemingly does. Not to mention that once you're a BNN client and they see you get traction it is possible to get invited for an organic interview.
if you're going to spend this much money on a lifestyle informercial, please use that same amount where it counts.