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Bullboard - Stock Discussion Forum Exro Technologies Inc T.EXRO

Alternate Symbol(s):  EXROF | T.EXRO.WT | T.EXRO.WT.A

Exro Technologies Inc. is a clean technology company. The Company is engaged in developing power control electronics that expand the capabilities of electric motors and batteries. Its technologies include e-mobility (Coil Driver) and stationary energy storage (Cell Driver). The Coil Drive technology is an adaptive traction inverter that replaces the standard 3-phase inverter in electric... see more

TSX:EXRO - Post Discussion

Exro Technologies Inc > Has there been any talk on margins?
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Post by Aarman4 on Jun 28, 2021 2:14pm

Has there been any talk on margins?

Hey folks,

Happy Monday! I am curious if anybody has seen any wording or anything in the past regarding margins?

Consumer vehicles is a price-point based industry for the most part, and margins can be very slim, but less so in the performance and heavy industries.

Now, uncommon sence would say that a Coil Driver system need only be cost competitive with the current gearbox/dual motor systems in order to win every single install because the performance gains will then be free to the customer at that point, and that is the point that I would like to see a margin in the 5-10% range(I know, that's sad, but likely realistic for consumer based market).

With patent protection, and a lack of competitive options, I would hope to see 30%-70% margins in the heavy truck, bus, and performance industries, but that is just my hopes with no actual basis to determine if it is reasonable.

Any thoughts on these numbers and if they have been reported in any way by the company? Sue seems to really have her stuff together, so I do believe there is potential for margin in the masses, and massive margin in the big stuff, but a billion dollars in revenue means very different things with 10% margin than with 12%, 20% etc.


Cheers!
Comment by Exronly on Jun 28, 2021 6:49pm
Sue really does have her stuff together which is why you won't find anything on margins (she did speak vaguely in pricing potentials in the last webinar). Profit is highly proprietary and the first person To leak that info should be fired. To get some Idea of what the EV world charges for increases in performance check-out Lucid and Tesla offerings and price out the up charge for increases in ...more  
Comment by Aarman4 on Jun 28, 2021 7:22pm
Thanks exronly, whatv Webinar are you referencing? Do you have a name or a link for it? Cheers!
Comment by Exronly on Jun 28, 2021 10:36pm
The last webinar from last Turaday.  You have to listen keenly   Sue talked about where the profit margins are especially in the bigger trucks.  She mentioned exactly what you reference in that she can price the unit more on the value of the product to the customer vs cost plus.  Margins are small for cheaper bikes decent for $15,000 ebikes  
Comment by Exronly on Jun 28, 2021 11:40pm
11:00 minute mark of the first video and 1:40 minute mark of second video gives insight into Sues awareness of cost   These are in the Radius research videos posted to YouTube  had a few minutes to track them down. also the Zero test motor to go into the bike will be done this month.  Exro will have completed their testing.  Then it goes into Zeros hands for road testing ...more  
Comment by ddogold on Jun 29, 2021 4:33pm
Can’t happen soon enough . In the meantime we tread water .
Comment by jboom70 on Jun 29, 2021 6:58pm
zzzzzzz. lol
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