The above article and video describe the Yasa axial flux motor and might be of interest to some.
The info here aligns quite nicely with what EXRO has said about its "Innovation" Project: a leading edge OEM, fits a defined housing (with compact motor?), higher continuous power (from short windings, oil cooling?), higher torque/power density, reduction in expensive magnet material, etc.
Mercedes, the owner of Yasa, is the fourth largest car manufacturer by revenue and is known for its innovation. Also a match.
From EXRO's White Paper, the CD can produce more torque, generate more power and expand the efficient operating zone in induction motors. Which, in essence, is what the Project is attempting to demonstrate, that is, pairing the CD with an optimized machine to deliver higher continuous power and torque output compared to a conventional 3 phase inverter.
The White Paper mentions "optimizing" a motor to a CD as a second approach for increasing performance. I wonder if this is part of the Project.
A nice commentary on the challenges and opportunities for axial flux motors in EVs is given here. Lots of potential here if Mercedes can pull it off.
https://www.linkedin.com/pulse/axial-flux-motors-evs-ing-s-m-shar-atul-hasan-hridoy-mieb#:~:text=Their%20pancake%2Dlike%20design%20allows,enhanced%20vehicle%20performance%20and%20efficiency