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Bullboard - Stock Discussion Forum Supreme Cannabis Company Inc. (The) T.FIRE

The Supreme Cannabis Co Inc is a Canada-based company engaged in the production and sale of medical and recreational cannabis. Its portfolio includes products that address recreational, medical, and wellness consumers. Its brands include BlissCo, Truverra, 7ACRES, Sugarleaf, and Hiway.

TSX:FIRE - Post Discussion

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Post by theTransporter on May 19, 2020 11:27am

Beena Goldenberg

When she joined Supreme as the new CEO, she wasn't unemployed looking for a job.  Ms. Goldenberg was sitting in a nice cushy CEO role for the Canadian branch of a $3B+ corporation (Hain Celestial Group).  She left that role knowing full well the situation at Supreme and the turnaround it was undergoing at the hands of Colin Moore (former Starbucks Canada CEO).  

Not sure if she's making the same salary as she did at Hain, but more than likely she's getting stock options which her actions in growing this company can make those quite lucrative for her (and shareholders).  If Supreme had no hope in growing and making a profit, she would simply have declined this job and stayed where she was.  

She's here because she is going to deliver.  This is the seasoned CEO with blood on her hands that I kept asking for over a year ago.  Colin Moore will also be running this with her through July when the transition period ends while he continues to provide his guideance from his seat on the board.
Comment by Method on May 19, 2020 11:47am
I think the relationship with the CEO of Aphria might be the most important part of her story. It might explain why the company isn't raising money aggressively like it's peers to handle convertible debt that will mature like HEXO, APHA and lots of others have done. Maybe APHA will just end up bidding for FIRE come March. I'm not sure what share price that would be done at but the ...more  
Comment by Stongy79 on May 19, 2020 12:01pm
That's also a possibitlity, Broken Coast isn't getting great reviews lately, Supreme could be their large scale Premium Brand and turn BC into small scale Craft type products? Will be interesting to see what plays out! 
Comment by Stongy79 on May 19, 2020 11:58am
I agree transporter, time for Experienced CEO's to take over, why would she leave a successful company for one that's apparently about to go bankrupt as some on here are saying. The brand is good, the herb is great and we are in every province with a sales team to pump the product even more, once they are able to lower prices even more then it's pretty simple for people to see what ...more  
Comment by nearnorth101 on May 19, 2020 12:04pm
totally agree with you Transporter