CI First Asset U.S. Tactical Sector Allocation Index ETF T.FUT

Data Analytics---the key

[BayWall]

I wondered why Groupe Aeroplan selected Futura Loyalty as the sales agent in the auto sales category to carry the Aeroplan reward program. The car dealership is a big money niche market, a market Groupe Aeroplan could have administered.

Futura must have a sophisticated technology platform that Groupe Aeroplan likes, in order to capture consumer shopping trends and other such data which can be used to help businesses make strategic decisions. A good data analytics tool which will help the car dealers.

The above, in light of Groupe Aeroplan already owning LMG Insight and Communication since Dec 2007, which  is a consumer data analytic business. LMG already works with Unilever, Kraft, Coca-Cola, etc with their Shopper Based Design platform.

It's not merely an opportunity for  new car dealers to offer Aeroplan miles, but it goes deeper, which will help the dealers with strategic planning based on consumer behaviour. Each dealership can include as many products as they wish (cars, tires maintenance parts, etc). It's in this area where the Futura data collection platform will excel. 

Some car dealers (or dealer groups) may have their own loyalty program which Futura could enhance. It can get sophisticated and requires a good platform to make it all work. That's why I think Groupe Aeroplan chose Futura.

[BayWall]

"Futura's advanced loyalty and rewards technology and its depth of experience in the successful design, launch and management of rewards..." (Eric Apps, Angoss Software president. Sept 27, 2010).A comprehensive package combining the technology capabilities and implementation expertise of both organizations will work well. Angoss's "Intellimaxx" predictive analytic

[scanner18]

eric apps is no longer with angoss maily because of angoss's poor sp performance.......hopefully that will not be the case here

[BayWall]

A good reading is on page 25 of ther Ubika Research report done for Futura on Nov 14, 2007. Futura did not have the Aeroplan rewards program back then, although Aeroplan was mentioned in passing.On page 6 it said that Futura had difficulty making its mark as it was a relative "late comer" to a crowded and mature category. Many national retailers already were linked with Air Miles or