The last day for bids is upon us. By now management should have a good idea of all the proposals.
From their comments in this week's MD&A:
The Company may carry on very much as it did before, or it may change its course significantly, or cease to exist in its current form. ........However, unless significant operational changes are made, revenues are not expected to be sufficient in 2012 or 2013 to cover the operating expenses.
------------------------------
Implies they could make a go of it with Futura in one form or another, but not quit. Even the words "cease to exist in its current form" is positive. Maybe a new line of business could be implied.
Changing of coarse may mean, remaining in the loyalty business, but altered significantly. That they talked about the 6 reps in the US ready to do businees is good also. Independent sales reps. Don't need to rely only on "value added" POS operationals, which was the focus of the company for a few years, but good marketing and client relations in the field. Not from the office.
Visit the car dealers, and service centers in person. I think some car dealers don't know how to market Aeroplan effectively. Yes ok we have Aeroplan, what do we do now and when? Value added will be acheived with good support.
Saying the above, Futurs doesn't need all the people they had in the past. Probably will save half a million in payroll. Get rid of someof the debt and save a million in interest charges each year. All of sudden profits are possible. I wish it were so easy.
Not much activity in Level 2 market book this morning. A 500,000 sell order at 5 cents is new today. All others remain unchanged.