Post by
Zach45895 on Jul 08, 2021 8:35am
Solimar
"Solimar enables marketers to release the power of their valuable first-party data, drive greater precision in their digital marketing campaigns while advancing consumer-conscious privacy"
Idk about you guys but that doesn't sound nearly as exciting as Illumin. I'm actually happy I did some research into Solimar today.. unless they are keeping its true abilities under wraps I think we are okay here. Illumin is still the golden ticket to the top, IMO.
Comment by
growthnprosper on Jul 08, 2021 8:50am
Solimar quote "marketers increasingly want to activate their own first-party data -- data they have gathered about their most loyal customers, often through a years or decades-long relationship. Solimar enables marketers to upload this data" This does not do anything for new customers and is not interactive or even close to what AT does. Nothing to worry about.