Post by
Dara7Dara on Oct 22, 2021 2:52pm
Why good use of first party cookies are key going forward...
Any company reliant on third party cookies even if just for 20% of their revenues are taking it on the chin and have been since google and Apple put forth increased privacy restriction notices and the gradaul elimination of third party cookies (the replacement Unified ID 2.0 is not yet proven). This is why heding your bets in the adtech space with companies creatively using walled garden first party data is a smart bet. So, yes, Adcore is also good to own alongside AcuityAds.
Adcore is the FIRST DIGITAL ADVERSTIGING ADTECH COMPANY to create their own first party cookie platform through Amphy which will attract people from all over the world who are interested in many different classes and content (thus setting up one of the most brilliant first party cookie targeting strategies in the world – given the diversity of people and interests given the different classes the potential here is bigger than I believe anyone originally thought when they first launched Amphy. They now can use Amphy as a source of targeting advertising and, in my view, as an investor, this is more valuable long-term than a company that really does work best with third-party cookie data.
And, if anyone is able to re-watch the investor meeting that took place Saturday they really should because it was the best presentation I have seen yet by the company. The earlier MoneyTalks show was about 7 minutes and was also very good (link and source provided below).
In the meeting, they talked about (using their words) an “Unbeatable Business Model” and illustrated that by taking the model of Uber and AirBnB (where drivers, home owners, and now teachers are connected to future customers via the platform) they can make better use of the business model with Amphy. When comparing Amphy with Uber and AirBnB (using the business model that is the same across all three – a platform that connects sellers (teachers/drivers/homeowner) with buyers (students/those needing a place to stay or a ride) that the ‘cost of revenue’ (for an initial investment for a teacher) is lower for Amphy. While AirBnB and Uber have global constraints, Amphy is globally available (you can take any course on Amphy not matter where you are in the world). While Uber/Airbnb are constrained on the number of people in their cars/hosues, the Amphy entrepreneur teacher can have up to 300 students in each of their single classes (from all over the world). And Amphy is also LIVE and global which means at anytime of the day there is a new live and interactive class on a topic about to begin.
At the investor meeting, it was also noted that in addition to their “first mover status”, “crazy growth rate” (already), “unmatched marketing expertise” (since Amphy’s parent company is Adcore), the “technological edge” (since Adore has a wide range AI products), Amphy also has (to use their words) “HUGE HEADROOM TO GROW”. Adcore states that they will use Amphy to expand into very exciting growth verticals (that link both their adtech/edtech) with each representing a new massive opportunity for the brand and growth. In addition to growing their ‘business 2 business’ approach and their ‘ecommerce’ they also plan to start incorporating “LIVE EVENTS” (so you can watch live concerts in your home instead of going to the arena/stadium) and also “EXPERIENCE EVENTS” using Amphy for more virtual travel tourism. And, probably most exciting, is a potential TV app that will appear on smart TV’s which they said will be as easy and normal to use as NetFlix. Also, because they are an adtech company the potential for future *CTV* revenues is massive (and this is in addition to the massive revenue potential inherent in their ability to target specific an contextual ads for each individual topic/course on their Amphy platform).
Comment by
arbutus7 on Oct 23, 2021 7:49pm
\ Good post and information outlining importance of third-party cookies as it relates to AcuityAds. As stated it might be fear more than reality but fear often drives the irrationality of the market. Getting in early to Adcore an adtech co. that does not use third-party cookies seems like a safe no-brainer to me. But I am also expecting good things from AcuityAds going forward.