let's stay focused here.
Illumin is the hidden value and growing sequentially which is very likely and almost a certainty to grow by over 100% annually compared to 2021. If they can grow sales by $2.5 million per quarter (also without tier 1 integration) they will produce 2022 sales of at least ~ $12.5m + $15m + $17.5 m+ $20m =~ $65m. This would compare to ~ $25.8m in Illumin sales for 2021 which is a very conservative expected YoY growth of over 150%
Check out Docebo for a similar comparison. They produced annual revenues of US $ 62.9m in 2020 which is up from $ 41.4m in 2019 and they currently have a market cap in excess of $3b compared to Acuityads which has a market cap of around $320 m. Although Docebo is not in the advertising space it is fair to say that Illumin is growing at a much faster pace than Docebo and deserves a better price to sales multiple.
Connected Tv will likely contribute $15m + in 2022 which makes sense given that just under 10% of sales in Q3 came from CTV. Also, growth was over 200% relative to last years quarter. This number will grow in the coming years and become more meaningful as it will represent a larger percentage of total revenue.
Here is a recent investment pitch on Acuityads.
https://m.youtube.com/watch?v=9niK3-1rd-w&feature=youtu.be