illumin Holdings Inc T.ILLM

December transactions

[prophetoffactz]

Filed 2022-12-30 07:10   Tx date 2022-12-29	$AT AcuityAds Holdings Inc.	Hayek, Tal 4 - Director of Issuer, 5 - Senior Officer of Issuer Direct Ownership	Common Shares 10 - Acquisition or disposition in the public market	$204,900 +100,000 vol $2.05 each	1,868,205
Filed 2022-12-28 09:54   Tx date 2022-12-28	$AT AcuityAds Holdings Inc.	Dent, Roger 4 - Director of Issuer Direct Ownership	Common Shares 10 - Acquisition or disposition in the public market	$-49,750 -25,000 vol $1.99 each	30,000
Filed 2022-12-28 09:53   Tx date 2022-12-28	$AT AcuityAds Holdings Inc.	Dent, Roger 4 - Director of Issuer Holder: T Dent (Control or Direction)	Common Shares 10 - Acquisition or disposition in the public market	$49,895 +25,000 vol $2.00 each	30,000
Older filings
Filed 2022-12-23 13:17   Tx date 2022-12-23	$AT AcuityAds Holdings Inc.	Pollack, Sheldon M. 4 - Director of Issuer Holder: Ov2 Capital Inc. (Indirect Ownership)	Common Shares 10 - Acquisition or disposition in the public market	$30,120 +15,000 vol $2.01 each	1,345,319
Filed 2022-12-23 13:16   Tx date 2022-12-23	$AT AcuityAds Holdings Inc.	Pollack, Sheldon M. 4 - Director of Issuer Holder: Ov2 Capital Inc. (Indirect Ownership)	Common Shares 10 - Acquisition or disposition in the public market	$70,245 +35,000 vol $2.01 each	1,330,319

[growthnprosper]

Lots of insider buying right at yearend.........Q4 must have been a good quarter then. They would have a good idea about new customers and sales although not yet profits, but this buying is always a good sign this late in the quarter.

[prophetoffactz]

I think this moment is about winning $10 million/+ accounts. The company buyback and insider buying strongly suggests the company is on target. AT doesn't need many to counter a recession; especially with the Canadian dollar also down.

[growthnprosper]

I thought Tal said on the ccall that their main market was mid market customers ? 

[prophetoffactz]

That's the current focus as they begin to develop enterprise clients as of the November conference call. Over the next year how many $10/+ million accounts do they need to land to increase revenue significantly?

[Torontojay]

They stopped counting Tier 1 clients which tells me they probably have a lot more work to do. I think their focus is on small to medium size companies and agencies.  As of Q3, they only achieved $1.2 m in true self serve Illumin revenue across a variety of customers. I think the idea of landing a $10m from one customer is probably wishful thinking at this point. I'll believe it when it