Under the terms of the agreement, Kits will provide GSC's over 4.5 million members on an exclusive basis....Greenshields Annual revenue is $1 billion which, assuming the average eyecare needs of 55 % , implies that over $500 million in a new eyecare market is open to KITS. .
This is quite a substantial pool of new revenues which will quickly result in rapid increases in KITS revenues.
It will also provide KITS with opportunities to acuire bolt-on acquisituons that will be complementary and incremental to its current services to GreenShields.
In Short, this is a transcformative arrangement for KITS>