kneat.com appoints Sweet VP marketing
2021-03-10 17:37 ET - News Release
Mr. Eddie Ryan reports
E-VALIDATION SAAS LEADER ADDS EXECUTIVE SUPPORT TO PROPEL GROWTH
kneat.com Inc. has appointed accomplished marketing executive Laura Sweet as its vice-president of marketing.
Kneat, creator of the leading digital validation software platform, strengthened its leadership by adding Ms. Sweet as Vice President of Marketing. Her appointment further supports the company's growth, evident in our recently announced fiscal year 2020 financial results.
Ms. Sweet is an accomplished marketing and growth executive who has spent her last fourteen years focussed on the IT, financial, and B2B SaaS industries. This strong track record of success was clearly demonstrated in her most recent executive position as VP of Marketing at global enterprise SaaS success-story, Assent Compliance. Here, Ms. Sweet built the company's marketing function from the ground up - developing a new emerging category and Assent into a leading global brand.
At Kneat, Ms. Sweet will be responsible for all aspects of marketing strategy and implementation, including lead generation and customer targeting.
"As evidenced by revenue growth during 2020, Kneat's customers are beginning to accelerate their use of our software platform," said Eddie Ryan, Chief Executive Officer of Kneat. "Laura will lead our marketing efforts as we drive growth by targeting a wider array of customers. We're pleased to welcome Laura to our executive management team and look forward to reporting on sales and additional customer wins."
About Kneat
Kneat, a Canadian company with operational headquarters in Limerick, Ireland, develops and markets the next generation Kneat Gx software platform ("Kneat Gx"). Multiple business processes can be configured on Kneat Gx from equipment to computer system validation, through to quality document management.
Kneat Gx allows users to author, review, approve, execute testing online, manage any exceptions and post approve final deliverables in a controlled FDA 21 CFR Part 11/ Eudralex Annex 11 compliant platform. Macro and micro report dashboards enable powerful oversight into all systems, projects, and processes world-wide.
Customer case studies are reporting productivity improvements in excess of 100% and a higher data integrity and compliance standard. For more information visit www.kneat.com.
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