Post by
gibbonsj on May 19, 2016 8:57pm
ESPN to commence Nielson measurement
Following on the heals of NLN's nr. May 18 Exerpt from Sports Business Daily:
ESPN has agreed with Nielsen to become "one of the first television networks to regularly incorporate measurements of people watching TV outside of their homes in places like bars or health clubs into viewership estimates," according to David Bauder of the AP. The technology "is expected to become available next year." ESPN President John Skipper yesterday said that the impact on the company's ratings "will be dramatic -- and will become part of the negotiations on prices it can command from advertisers." Sports broadcasters "have been particularly vocal in saying Nielsen's at-home measurements don't paint a realistic picture of their audiences" ( AP, 5/17 ).