Theratechnologies Inc T.TH

Why?

[palinc2000]

Knowing what we know from a lot of studies in the last year on the high incidence of Nash on people with Hiv Why dont doctors prescribe Egrifta to ALL    Patients suffering from Lipo?Can FDA make such reccomandation?

[jeffm34]

Early on Egrifta had a perception of being a "cosmetic" drug to help reduce belly fat.  Some of that perception may still persist.  It's up to TH to sell the other benefits to physicians.  Some physicians may be reluctant to prescribe based on cost/benefit if they don't see the whole picture. More importantly I think TH needs to do a lot of direct to patient

[jeffm34]

Targeting specific patients is where a good social media campaign can come into play.

[jeffm34]

There are lots of companies they can hire to do it for them. Pretty easy stuff.   https://www.stackadapt.com/industry-solutions/healthcare?utm_source=search&utm_medium=google

[SPCEO1]

I would not be surprised if they wanted to hold back on doing a big Egrifta marketing effort until F8 was available. They also already tried a  social media campaign and a direct marketing effort. I suspect they did not work for long because the F1 was so nasty to use. The F4 is better but still a bit problematic. The F8 will be much easier to administer.

[jeffm34]

they have a lot more compelling data they can use to sell it now 

[qwerty22]

.... or tap into Paul's experience and get some return on the $2 mil