Theratechnologies Inc T.TH

Hiv at 40 video

[palinc2000]

https://youtube.com/watch?v=HKiXHdshGs4&feature=share

[qwerty22]

In case people don't know ITN is the leading commercial network TV company in the UK, behind the bbc. Possibly the leading production company in uk TV. It's a helluva step up from that recent video they put out!

[SPCEO1]

Completely at the opposite end of spectrum from a production values perspective. I wonder what the back story for this is? You likely saw the three names on the screen at the start of the video - did they sponsor it? Was this part of an effort to get TH's brand established in the UK before Trogarzo is launched there?

[qwerty22]

Terrence Higgins trust is the biggest uk hiv charity, dating back to the start of the disease. They've certainly partnered with the biggest names. Seems like Paul's approach to marketing is to engage with stakeholders. I remember when he first joined thtx reading about  his views on the rare disease space which he came from, the trick was engagement with the community. You can

[qwerty22]

This is about fostensavir "Currently, the demand for drugs to use in multidrug resistance in the UK is too limited for a full NICE evaluation. Access however, will be available based on NHS recommendations from specialist HIV commissioning."   Suggests NICE won't be evaluating either this drug or Trogarzo, which means NHS access is through specialists filling out

[Wino115]

Yes, professional production and good PR, even if the THTX guy is talking like the reporter is his hard to hear grandmother from a foreign country.

[qwerty22]

Found this new research while searching. https://www.natap.org/2021/EACS/EACS_29.htm Not sure what the motivation was for VIIV to do this work but I guess it suggests Trogarzo and Fos are non-inferior to each other.

[qwerty22]

Also emphasizes the extent to which both drugs depended on each other thru the clinical development process. I wish that would extend to the experience in the clinic.

[qwerty22]

There was another recent Viiv paper that re-emphasizes the lack of cross-resistance between the two drug.  https://journals.lww.com/aidsonline/Abstract/9000/Clinical_evidence_for_a_lack_of_cross_resistance.96298.aspx Everything screams that people with no other options should really be on both drugs. I hope that doctors draw that conclusion.