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But within the legal market, analysts say, there is little brand loyalty and market share is tenuous. In March, 2021, four large producers – Tilray Brands Inc. TLRY-T, Hexo Corp. HEXO-T, Canopy Growth Corp. WEED-T and Aurora Cannabis ACB-T – accounted for 54 per cent of retail sales, according to figures from Hifyre, a data platform that covers a portion of the Canadian cannabis retail market. A year later, they made up just 28 per cent of sales.
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