This company is done for. And if the "industry giant" from a few years back cannot weather the playing field, it's safe to assume the others will fall as well.
There are only 3 entities making money off cannabis:
1) The executives of companies like canopy
2) The black market
3) The government with their absurdly high excise taxes
The industry will likely be run by private small businesses in the near future as publicly traded companies topple one at a time. All this is to say, take your losses now, before the final halt like we saw with all those who came before.
I was ridiculed for pulling out at $20 by all the pumpers and makebelievers stating that anything under $20/share was a steal — how'd that work out for you guys?
Best of luck, perhaps look into the big players on the S&P 500. They've all performed great YTD and have viable business models.
sincerely,
GG