Toronto-Dominion Bank TDOPF

The unknown unknowns , investors biggest fear.

[Ocalaman]

The four quadrants of the Rumsfeld Matrix

1. Known knowns: These are facts or variables that we're aware of and understand. They form the basis of our knowledge and provide a solid foundation for decision making.
2. Known unknowns: These are factors we know exist, but don't fully understand. They represent gaps in our knowledge that we must address through research, investigation, or consultation with experts.
3. Unknown knowns: These are elements that we don't realize we know. They're typically buried in our subconscious, overlooked, or dismissed as irrelevant. Uncovering these insights can lead to surprising breakthroughs in decision making.
4. Unknown unknowns: These are factors that we're not aware of and can't predict. They represent the most significant source of uncertainty and risk, as they can catch us off guard and derail our plans.